Before he dashes off to dish up some delicious fare at the Soho Food Feast, we grab Cinnamon’s Vivek Singh for a quick chat…

Executive chef and CEO at The Cinnamon Club, Cinnamon Kitchen and Cinnamon Soho, author of four cookbooks, and a regular on cookery shows such as Saturday Kitchen, Vivek Singh is the perfect man to share the art of Indian cooking. He and his team will be hosting a stand at this year’s Soho Food Feast on Sunday, 9th June.

So Vivek, what is the concept behind the restaurant?
Cinnamon Soho is the third in our restaurant group, which opened in early 2012. Here I have chosen Anglo-Indian comfort food and fine-dining sharing plates from The Cinnamon Club and Cinnamon Kitchen. With help from my talented head chef Ramachandran Raju, Cinnamon Soho offers lunch and dinner menus that incorporate dishes such as the now-famous bangla Scotch egg, rogan josh shepherd’s pie, kingly seekh kebab and bhangra burger sliders. We also offer take-away lunches for local workers and those on-the-move, as we appreciate that not everybody has the time for a full sit-down meal. As you’d expect in a vibrant area such as Soho, there are plenty of tasty beverages. Guests come for our Indian-inspired, spice-infused cocktails – the likes of Bhangra Bubbles and Burning with Passion have proved a hit!

What are your favourite dishes?
Cinnamon Soho is probably my favourite menu in terms of originality. The casual, innovative twist on the food is something I love and am really proud of. One of my most beloved dishes would be our signature Indian-inspired balls.

What will you be bringing to Soho Food Feast?
Indo-style chilli chicken, a Cinnamon Soho favourite!

Can we expect any demonstrations?
No demonstrations this year, it’s purely about the food!

What are you looking forward to at the festival?
The sense of community that derives from the Soho Food Feast is fantastic. It’s a very fun, relaxed and casual environment, and every year we get very excited to see how the children from Soho Parish Primary School are going to decorate our stand.

What do you think of Soho’s dining out scene?
It’s great. There are so many new and exciting restaurants popping up all around the Soho area. The vibe is young, trendy and relaxed, and the food is cutting-edge! Some of my all-time favourite restaurants reside in Soho, including the recently opened Brasserie Chavot.

What plans do you have for the future?
We have lots of plans for the future!  From food festivals to exciting new additions, 2014 is shaping up to be a busy year for us at Cinnamon!

Visit the website for more information on Cinnamon, or to find out about the festival.

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