The big-hearted team at The Living Room restaurant’s Bristol branch, located on the city’s pretty harbourside, will be aiming to increase footfall for a rather more unusual reason this month, and all in the name of charity.
The Heel Appeal campaign, which will be taking place throughout the whole of March, will encourage well-heeled diners to donate their old shoes in order to raise money for The Rainbow Centre – a local charity supporting children with cerebral palsy, and adults with MS and Parkinson’s Disease.
All kinds of kicks are welcome, be it brand new boots that never made it past the bathroom catwalk, jaded old Jimmy Choos, or much-loved loafers on their last legs. All will be recycled to raise cash for the centre – something Centre Director at the Rainbow Centre, Angela Emms, is thrilled about: “We’re delighted that The Living Room is supporting us in this way”, she says. “All the money raised will be used to fund the vital work we do to help bereaved families in Bristol.” Daniel Hems, General Manager at The Living Room, hopes the initiative will be especially popular with female customers and adds: “It’s a great chance for all of us to de-clutter, it prevents shoes going to landfill, and it’s all for a good cause!”
It seems a shoe amnesty is well overdue, given that the average woman apparently owns a whopping 34 pairs. Donors are being asked to spread the word amongst friends, and shout about the scheme on social media too, by announcing the amount of shoes they personally own, and revealing what the number means once interest is sparked.
So whip out those poor wedges, the ones seemed forever destined to lurk at the back of the wardrobe – they’re just waiting to be rescued and put to good use, you know.
For more information, visit www.thelivingroom.co.uk, follow @thelivingroom_ on Twitter or search for The Living Room Restaurant and Bar on Facebook.