After a worrying collision with an Easter egg during a January food shop, Jessica Carter wonders what’s going on in our supermarket aisles…

I come from a family of super-efficient, know-precisely-what-they’re-doing-five-weeks-from-Tuesday types (I must be a throwback), and I get just as stressed out by their over-organisation as they do by my last-minute, haphazard approach. Between us, we’ve come to realise that we aren’t ever going to understand each other’s logic. For this reason, I think I’m going to have to ask my well-prepared kin for a little insight into why shops are already bursting at the seams with Easter eggs, because I certainly can’t shed any light on the subject, that’s for sure.

After my last supermarket excursion left me rubbing my eyes in disbelief at the absurd display of Easter eggs before me, I had a little look around online. It seems that for the last few years supermarkets have been partaking in this bizarre act, causing confused shoppers to voice their bemusement in newspapers, magazines and online forums. Even I, speaking as an undeniable chocolate fiend, cannot handle Easter eggs right now – I’m still working on my Christmas stash. I have several selection boxes, countless chocolate coins and a good few Ferrero Rocher to deal with first, and that’s no mean feat in itself. I must lend my sweet-tooth’s absolute, undivided attention to this task before I can even think about taking on anything else.

This year just gone, one store actually put their eggs out for Easter 2013 on Christmas Eve. That’s right. December 24th. Christmas Eve. They claimed it was an honest mistake (Easter eggs are known for their similarity to mince pies, after all) but wasted no time in getting them back out onto shelves after the festivities. So why the rush? Well, it’s simply in order to meet with customer demand, according to a supermarket spokesperson. Really? Has anyone out there honestly started their Easter-egg hunt already? Christmas has only just finished. Easter is over two months away. The Easter Bunny is surely still in hibernation – leave the poor guy to rest. Still, I’m sure it’s only a matter of time before my super-organised lot get in on the action – that’s if they haven’t already.

(NB: On a separate note, may I point out that I have no qualms whatsoever with Cadbury’s Creme Eggs being part of my staple diet. I see no reason why this beloved miniature sweet-treat, which just happens to be in the shape of an egg, cannot be enjoyed 365 days a year)

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Food & Drink Guides

Food & Drink Guides is the UK's largest publisher of regional restaurants guides. Find over 13,000 reviews on our website www.foodanddrinkguides.co.uk

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